Zion National Park
Those who could best use a national park experience are often the least likely to go. So let’s bring the park to them.
Parks need to be seen to be believed. They provide an ineffable human experience, so hard to describe that it’s better communicated through art and poetry. And in the words of John Muir: “wild is superior.”
Placement strategy
We’d run these in all the places where our target audience puts their attention. Business magazines, news websites, anything related to The Economist. Sides of buildings. You know. Where they’d stand out.
Augmented Reality Nature Hike
Hike Zion in the middle of Manhattan
Imagine hiking the breathtaking trails of Zion National Park without ever leaving New York City. Using advanced AR technology, we’ll transform iconic Manhattan locations into an immersive outdoor adventure.
How it works:
Strategically placed digital “viewfinders” around the city form a virtual hiking trail. At each stop, passersby can look through these AR stations—or use their mobile devices—to see, hear, and interact with dynamic Zion landscapes, wildlife, and natural wonders. They’re also given a map and a link/QR code to link into the AR experience on their mobile device.
Whether you’re a seasoned hiker or just looking for a unique urban escape, this guided digital hike invites everyone to experience the awe of Zion, right in the middle of Manhattan. Explore, discover, and be inspired—no plane ticket required.
