PLAYSTATION / MLB THE SHOW
bat and ball
At my first gig, I worked for a creative genius and certifiable madman named Steve Luker (ex-ECD of Wieden+Kennedy Portland).
One of our clients was MLB: The Show, Playstation’s baseball video game. Most video game advertising ends up as being a game footage slideshow. We wanted something different. Something our clients would see as a challenge.
Shortly after he saw my doodling style, he asked me to draw a bat and a ball.
And so we brought to life the greatest sports rivalry of all time.
Role: Writing + Art + Voice + Editing + Music
the characters
Think Beavis and Butthead. Spongebob and Patrick. Pinky and The Brain. These two characters, Bat and Ball, were our official spokespeople. They allowed us to talk to a younger audience of gamers in irreverent and “internetty” ways. And they let us do whatever we wanted on social media.
the episodes
IGN commissioned a five episode cartoon series. It’s live on both their website and YouTube. I got to write (and draw, and voice!) a cartoon series at my first job. How cool is that? Side note, animation is the most brutal production process of all time. Anyway, here’s two of my favorites:
digital / social
Made to be creations of the internet, we set them loose on Twitter and other social platforms to wreak havoc. They also let us hawk discounts and other standard ads in ways that were ridiculous.
