SPOTIFY

THE BLACK KEYS

To promote their new album Let’s Rock, The Black Keys came to us for something “irreverent.” They wanted a way to connect with their fans that seemed fun, genuine, and “ballsy.”

Using their overall sense of humor as a starting point, we thought about our favorite bands. We realized that you don’t just “like” your favorite band. You love your favorite band.

They intimately speak to your soul. They “get” you. Connect with you.

Role: Concept + Writing

So We got personal

on Tinder. Hinge. Craigslist. Instagram Stories. Personal ads in the newspaper. Wild postings.
If you swiped right on The Black Keys, not only did you get tickets to the show—you got a chance to meet the band.

Tinder

Craigslist

wild postings

paid social

the “lets rock” hotline

We printed and posted this “call me” ad in the biggest markets where the band would be playing.

The phone number (which is still live at the time of this writing) was set up to be the sensual and ridiculous way fans could enter to win tickets and a meet-and-greet.