SPOTIFY
The Black Keys
To promote their new album Let’s Rock, The Black Keys came to us for something “irreverent.” They wanted a way to connect with their fans that seemed fun, genuine, and “ballsy.”
Using their overall sense of humor as a starting point, we thought about our favorite bands. We realized that you don’t just “like” your favorite band. You love your favorite band.
They intimately speak to your soul. They “get” you. Connect with you.
Role: Concept + Writing
We got personal
on Tinder. Hinge. Craigslist. Instagram Stories. Personal ads in the newspaper. Wild postings.
If you swiped right on The Black Keys, not only did you get tickets to the show—you got a chance to meet the band.
Tinder / Hinge
Craigslist / Personals
Paid Social
Wild Postings
and the “let’s rock” hotline
We ran this “call me” ad in the largest markets on the band’s tour, using a still-active phone line as a playful, over-the-top way for fans to enter to win tickets and a meet-and-greet.
